The Best Time to Post on TikTok in 2025
TL;DR
General best window: 6–10am and 7–11pm. Your own audience data beats any chart — here's how to use both.
Reliable default window
As a dependable 2025 starting point, aim for 6–10am and 7–11pm in your audience's local timezone.
Treat this as a hypothesis, not gospel. It's an average across many accounts — yours will have its own rhythm.
Beat the average with your own data
Look at when your best-performing TikTok posts went live and lean into those windows. A few data points from your own account outrank any generic chart.
Consistency beats perfect timing
Posting daily at an okay time beats posting occasionally at the perfect time. Scheduling removes the friction, and Postbeam recommends a time for every post it generates.
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