Is Later Worth It in 2025?
TL;DR
Later is solid for visual grid planner, but if you want AI-written captions and a free tier, weigh it against Postbeam.
What you get with Later
A visual-first planner popular with Instagram and TikTok brands. Its biggest strength is visual grid planner, starting at $16.67/mo.
Where it falls short
The main trade-off: weaker for text platforms like x/linkedin. For people posting daily, that adds up.
The verdict
Later is worth it if you specifically need visual grid planner. If you'd rather have AI write your captions across all 10 platforms with a real free tier, Postbeam is the stronger pick.
See how Postbeam compares
FAQ
Try it free in 30 seconds
Let Postbeam’s AI write native posts for every platform, then schedule them. No card required.
Start free